Do you read any author’s blogs? If so, are you looking for information on their next project? On the author personally? Something else?
I have a lot of authors on my feed reader but I follow only a few really diligently; Sarah Dessen, Melissa Walker, Lisa Schroeder, John Green, Siobhan Vivian, Meg Cabot, Elizabeth Scott, and Scott Westerfeld.
Those are my select few because (a) their posts are short, sweet, and to the point, (b) they've written books I love, and (c) their posts are actually interesting. I'm a hard girl to please. :P
I don't really like super long and rambling posts about the author's lives...but in a certain context I'll read it.
Mostly I'm just looking for some insight on the person who wrote the book and in some cases info about their upcoming releases. Reading an author's blog is normally the first place you find out about stuff like that and I like to be in the know. Also, some of the authors are just plain charming and I read their blogs because I like them!